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保聖那管理顧問股份有限公司 - 品牌行銷經理Brand Marketing Manager
http://bit.ly/1TmJrs4
- 工作說明:
- -To position the Brand as the leading sports brand in the country with consumers, media, trade and the sports industry through industry leading communication strategies and implementation.
- Works closely with the Brand Director on the overall development of the marketing strategies and marketing plans
-Formulates and executes Advertising and New Media strategies and plans designed to position the brand as the leading sports brand in country and achieve business targets.
-Pro-actively directing the Advertising & New Media team to maximize brand and (new) product exposure for the brand while maximizing integration with other elements of the marketing mix
-Planning and overseeing the development, preparation and implementation of the brand communications campaigns, in above-the-line and below-the-line media and (mobile) Internet, including media planning and buying activities.
- Integrates comprehensive action plans for all campaigns with the aim to maximize brand and (new) product exposure while maximizing efficiencies
- Manage research initiatives and plans to track brand mind share and reference the insights for development of future campaign strategy
-Proactively works with Sports Marketing and the PR teams in supporting all their brand asset activities with aim to position the brand as set out in our objectives
- Remains up to date on the fast developing Media Environment in general and New Media technologies and opportunities in particular
- Identifies communication opportunities, as well as opportunities for co-ops & co-branding
- Develops a consumer segmentation strategy from the business as to effectively target marketing communications spend - 工作地點:
- 台北市中山區
- 工作時間:
- 日班
- 休假制度:
- 週休二日
- 工作性質:
- 全職
- 職務類別:
- 廣告/行銷企劃主管、產品企劃主管
- 工作待遇:
- 面議
- 需求人數:
- 1人
- 管理人數:
- 10人以內
- 到職日期:
- 不限
- 職缺更新:
- 2015/12/25
求才條件
- 身份類別:
- 一般求職者
- 學歷限制:
- 大學 以上
- 科系限制:
- 不拘
- 工作經驗:
- 5年以上工作經驗
- 語言能力:
- 英文 聽:精通 說:精通 讀:精通 寫:精通
- 附加條件:
- -University Degree or above,preferably in a marketing or communications related discipline.
- -above with minimum of 5 years brand management experience with a global consumer goods brand
- -People management experience. Sports enthusiast and passionate about sports
- -Strong understanding of marketing and brand building
- -Respected and enthusiastic leader.
- -Excellent interpersonal skills
- -Good command of English (spoken, read & write)
保聖那管理顧問股份有限公司 - 品牌行銷經理Brand Marketing Manager

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